The design and production spanned over 2 years beginning with Thomas’s Andromeda typeface and drawing inspiration from street and roadside signage. The typeface has been designed to be space-efficient, legible and ultimately elegant. Madras features the simplicity of typefaces such as Helvetica and is combined with modern defining features of typefaces such as Interstate to create a hybrid typeface that can be applied to any situation.
The name Madras was chosen from a competition we ran on our Twitter. Madras is the street the TDF headquarters is located on, directly relating to the inspiration of the typeface.
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